Sears Revives Wish Book

Hoffman Estates, Ill., Sears Holdings Corp. is reviving the Sears Wish Book, according to the Associated Press. Sears discontinued the venerable holiday catalog some 14 years ago. It is bringing back the tradition as it struggles to attract new shoppers and reinvigorate its business.

Unlike its 832-page predecessor, the updated Wish Book is a much trimmer 188 pages. Half the catalog will be devoted to toys, while the remainder will focus on other store items ranging from appliance and tools to clothes and jewelry.

The company did not disclose how many copies of the Wish Book it's printing, only that it's far fewer than the massive distribution decades ago. An online version of the catalog will also be available on Sears' Web site, Sears.com.