Sears to Partner with LL Cool J

Hoffman Estates, Ill. Sears Holdings said Tuesday it plans to launch in its Sears stores an exclusive apparel line by the rapper and film celebrity LL Cool J.

Irv Neger, senior VP, apparel, Sears Holdings Corp. said the move is part of “an ongoing commitment to increase our relevance in the apparel industry, and bring fashions to our customers that are both on-trend and affordable.”

The clothing collection will debut as part of the fall collection. The line will initially be carried in 450 stores with plans for increased distribution by holiday, according to Neger.

LL Cool J issued the following comment: “One of the happiest times I can remember was my grandfather taking me to Sears every weekend when I was a child. I am pleased to bring an authentic brand to Sears customers across the country who represent those people and family members who influenced the person I am today."