Sears launches Army-inspired line

HOFFMAN ESTATES, Ill. Sears announced the launch of All American Army Brand's First Infantry Division collection. The classic American sportswear collection inspired by the oldest division of the U.S. Army, the First Infantry Division collection will debut in 550 Sears stores nationwide and on Sears.com in October.

The Army Brand's First Infantry Division collection for men, women and boys represents the first time the U.S. Army has officially licensed the use of its marks and insignias.

"Army Brand is proud to launch the first apparel collection officially licensed by the U.S. Army. Every design carries the Army seal of approval," said Robert McGuinness, a company executive. "Embracing the diversity of the U.S. Army through various Divisions, each Army Brand collection will be comprised of authentic lifestyle reinterpretations of the supreme fit, classic design, and rugged performance of regulation uniforms and military issued gear. We are excited to launch our First Infantry Division collection exclusively at Sears this fall."

Army Brand's well-priced First Infantry Division collection offers opening price points for t-shirts at $11.99. Hoodies range in price from $29.99 to $44.99. Denim is priced at $25.99 and outerwear ranges between $35.99 and $119.99. The outerwear styles are highlighted because of their authentic iconic silhouettes that enhance the coordinating knits, woven sweaters and bottoms.