Sears to Launch Army-Inspired Line

Hoffman Estates, Ill. Sears Holdings Corp. said Tuesday it will launch a sportswear collection inspired by the First Infantry Division of the U.S. Army. It is the first time the U.S. Army has licensed the use of its marks and insignias.

The license fee paid by Army Brand will help support programs that benefit the troops and their families.

The sum was not disclosed.

The All American Army Brand's First Infantry Division collection for women, men and boys will debut in 550 Sears stores and on www.Sears.com in October.