Sears expands Blue Crew's online presence

HOFFMAN ESTATES, Ill.

Sears has launced the Sears Blue Crew HQ digital platform (www.Sears.com/BlueCrewHQ) to help customers find the perfect product, the company reported.

"Based on the overwhelmingly positive response we've received from our in-store customers, we've decided to expand the Sears Blue Crew's presence online, so that our customers can also engage online on a personal level with our Blue Crew experts," said Scott Freidheim, EVP operating and support Businesses and Interim CMO of Sears Holdings. "By housing all Sears Blue Crew capabilities in one place online, customers will be able to easily get the information they're looking for at any time, anywhere and have the confidence that they are making smart decisions when it comes to purchasing new products for their homes."

The Sears Blue Crew HQ will feature online "guides" who will help customers in such areas as parts and repairs and matching shoppers with the perfect product. The site also offers 24/7 customer support.