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Saban launches e-commerce sites for two brands


LOS ANGELES — Saban Brands has launched two new e-commerce sites for its Power Rangers and Paul Frank brands, featuring products spanning all categories from toys and apparel to accessories and collectables.

The online stores are currently in beta. The websites pull merchandise from each brand's online retailers and curate it in one location. When fans browse the product on the Power Rangers and Paul Frank Shop websites and are ready to purchase an item, they are then connected to Saban’s various retail partners' websites to purchase the product directly.

"Our new e-commerce sites provide Power Rangers and Paul Frank fans with easy access to browse all of our hottest products in one place," said Elie Dekel, president of Saban Brands. "From there, shoppers have the ability to choose from which of our online retail partners they purchase their items. We're pleased to offer this streamlined online shopping experience for fans."

The Power Rangers and Paul Frank brands are merchandised through extensive licensing programs, with Saban partnering with hundreds of licensees globally.

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands was established to acquire and develop a portfolio of properties and grow consumer brands through content, media and marketing. SB applies a global omnichannel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Vortexx,, The Playforge, Julius Jr., Digimon Fusion and Popples.

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