Pokemon expands presence at Toys'R'Us

BELLEVUE, Wash. Pokemon USA announced that it has expanded its retail presence for Pokemon in Toys“R”Us stores nationwide through 2009.

Dedicated areas at the entrance of the “R” Zone video game departments now showcase a variety of Pokemon merchandise. Starting in April, Toys“R”Us Times Square, the company’s International Flagship store, will highlight the Pokemon brand in a dedicated boutique through the remainder of the year.

“Our partnership with Toys“R”Us speaks volumes about the unwavering popularity of the Pokemon franchise,” said Caryl Liebmann, director, retail development and promotions, Pokemon USA, Inc. “We’re excited that Toys“R”Us is offering our fans this first-class retail destination.”