Payless extends partnership with Lela Rose

TOPEKA, Kan. Payless ShoeSource is extending its relationship with designer Lela Rose. Under a new multi-year agreement, Rose will design four seasonal collections, exclusively for Payless, as well as a line of infant and toddler shoes.

Payless and Rose have also agreed to Rose designing Unforgettable Moments by Lela Rose(TM), a special occasion collection exclusively for Payless initially due out in early 2009.

Lela and Payless initiated their relationship in September 2006 to launch the Lela Rose for Payless seasonal collection, a line of original footwear and accessory designs created in conjunction with Lela Rose's ready-to-wear clothing. Together, the footwear and clothing collections are unveiled on the runway at Lela Rose's New York Fashion Week show. Payless makes the designer collection available in stores and at payless.com for under about $40 an item.