Payless brings high fashion to the people

NEW YORK Payless ShoeSource, which has been acclaimed the largest family footwear retailer in the Western Hemisphere, will be kicking up their heels at New York Fashion Week at Bryant Park, as they reveal three guest designers' footwear and handbag collections.

The footwear giant has teamed up with Laura Poretzky, Lela Rose and Stacey Bendet as a way to democratize fashion and design in footwear and accessories. The collections will arrive in stores by February 2008 with an average price of under $30 an item, but in the mean time, shoppers can pick up other guest designer collections at any local Payless ShoeSource.

"Our guest designer program is truly unique in the industry," said Payless ShoeSource's ceo Matt Rubel. "It's a win for all--customers get access to great designs and original runway style at a great price; the designers are supported, gain a new platform for their creativity and broader access to their designs; and Payless is able to offer true designer collections--among the most widely distributed designer footwear labels in America today."