Pathmark debuts new loyalty card

PROSPECT HEIGHTS, Ill. Pathmark Stores is partnering with HSBC Finance for a new multi-purpose rewards and payment card for supermarket customers. According to the companies, the new Pathmark Advantage Payment Card enhances the current Pathmark Advantage Club card by providing an easy and superior one-swipe payment process that also generates loyalty rewards.

Pathmark plans to test the card store in select New York stores. According to the company, the Pathmark Advantage Payment Card program is the first of its kind for a major supermarket chain in the United States that combines loyalty and rewards with decoupled debit functionality all on one card. For Pathmark, the new card provides a unique and cost-effective solution to reward loyal shoppers without having to make any changes at the point-of-sale or sacrificing any efficiencies in customer service.

In addition, the Pathmark Advantage Payment Card links a customer's Advantage Club card to their existing bank checking account, offering customers a convenient way to earn rewards and pay for purchases with PIN debit, all on a single Pathmark-branded card.

"We believe that the Pathmark Advantage Payment Card will provide greater efficiencies for our customers," stated John Derderian, Pathmark's evp of business strategy and marketing. "Using this cutting-edge technology will afford the consumer the added convenience of paying for their purchases with their loyalty card and simplify the transaction process. We anticipate a successful test launch and eventually rolling out the program throughout the entire chain."