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OfficeMax unveils fashion-focused products

9/10/2008

NEW YORK OfficeMax is looking to boost its image -- and hopefully sales -- with fashion-focused line of office products, reports indicate.

The line will feature henna designs, animal images and other fashion trends. The line will be available in about 1,000 stores, said Bob Thacker, senior vp of marketing and advertising, according to reports.

In May, Staples launched its own line of high-end business supplies and luggage called "M by Staples." The collection features notebooks, file folders, stationery, and business essentials such as binder clips, magnets and push pins.

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