New Balance names new creative directors

BOSTON New Balance has named Savania Davies-Keiller and Roberto Crivello, founders and designers of the high-tech fashion brand DDCLAB, as creative directors for New Balance.

"Our main goal with New Balance Lifestyle is to deliver shoes that can be worn to support an active lifestyle with a focus on design material and color. For example," says Davies-Keiller, "fall '08 includes fabrics such as aluminum coated rip-stop and steel infused nylons, soft gloved leathers and unique meshes."