Multidev Technologies launches mobile marketing solution

Montreal Business solution-provider Multidev Technologies announced the release of its Mobile Marketing application, a solution that integrates within the existing retail management solution ChainDrive.

According to the company, the ChainDrive mobile marketing solution provides a new channel for promotional marketing and advertising for retailers. Fully integrated to ChainDrive’s CRM, retailers are able to efficiently capture, track and manage all consumer data attained from mobile marketing campaigns.

The custom Web interface allows retailers to design and personalize their campaign according to their needs.

“We realized we needed to offer our retail clients a product that would help them step forward into multichannel retailing while achieving a rapid ROI,” said Mark Carter, executive VP for Multidev Technologies.