Mother's Day a boon for L Brands

The Mother's Day holiday drove up traffic at L Brands, which reported a surge in same store sales for May.

The company reported that net sales increased 5% to $799.1 million for the four weeks ended May 30, compared to net sales of $763.6 million for the four weeks ended May 31, 2014. Same store sales for the four weeks ended May 30, increased 5%.

The company reported net sales of $3.311 billion for the 17 weeks ended May 30, 2015, an increase of 5% compared to sales of $3.155 billion for the 17 weeks ended May 31, 2014. Same store sales for the 17 weeks ended May 30, 2015, increased 5%.

At Victoria’s Secret, same store sales increased 5%. At Bath & Body Works, same store sales increased 5%, driven again by a strong Mother’s Day performance.

The company reported net sales of $3.311 billion for the 17 weeks ended May 30, 2015, an increase of 5% compared to sales of $3.155 billion for the 17 weeks ended May 31, 2014. Comparable store sales for the 17 weeks ended May 30, 2015, increased 5%.

L Brands, through Victoria's Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, operates 2,969 company-owned specialty stores in the United States, Canada and the United Kingdom, and its brands are sold in more than 600 additional noncompany-owned locations worldwide.