More rollbacks from Wal-Mart

BENTONVILLE, Ark. Wal-Mart today announced that it has rolled back prices on 15,000 items this week in an ongoing effort to increase customer savings. According to the company, Wal-Mart has increased rollbacks by 20% over last year.

Citing a new survey by Global Insight, Wal-Mart said that its stores saved the average family $652 over the busy October through December shopping months.

"In an effort to help stretch the dollar, we're giving customers an early start on holiday savings with even more targeted price cuts to come," said Bill Simon, evp and chief operating officer for Wal-Mart. "These rollbacks are just the start of special values we'll unveil now through December to remind people that our prices will remain unbeatable and you will save money on great products here."