Michaels holiday campaign focuses on handmade crafts

IRVING, Texas Michaels has launched its "Endless Creativity, Endless Savings" campaign with a focus on decorations and gifts you can make plus ready-to-wrap gifts, stocking stuffers and last minute gift and gift wrap ideas.

The campaign features a Michaels' new holiday Web site, WhereCreativityHappens.com, that includes a series of how-to Webisodes featuring Michaels creative expert Jo Pearson giving tips, techniques and inspiration designed to make personalized holiday projects fun and easy for people of any skill level and more than 500 holiday gift and project ideas.

In the videos, Pearson, an avid crafter since age seven, makes even the most professional-looking projects a snap as she shares the knowledge she's gained in her 22 years as the creator of thousands of projects for Michaels, Michaels.com and TheKnackKids.com.

"It doesn't matter if you've never done a creative project before. You can be creative, make cool stuff and have fun doing it," said Pearson. "There's also something really special about giving someone a handmade gift or decorating your holiday table with a centerpiece designed and made by you. It's a great feeling."

Throughout the holiday season, all 1000+ Michaels stores will also host free weekly holiday workshops where customers can come in and work alongside Michaels craft specialists who offer hands-on help with holiday projects. Schedules are available at WhereCreativityHappens.com

In addition to gift ideas online, stores will offer holiday project ideas and hundreds of ready-to-wrap gifts for under $5, $10 and $20, in categories ranging from unique stocking stuffers and fun kids' activity kits to frames, decorative candles and art."