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Meijer Launches 'Grocery By The Case' Online Service

10/8/2008

Grand Rapids, Mich. Meijer shoppers can now add groceries to their carts when browsing its Web site.

A year after launching Meijer.com, the e-commerce site now offers grocery and dry-good items bought in bulk.

The new “Grocery By The Case” program features more than 2,000 products available for purchase. Meijer estimates that shoppers will save at least 5% when buying items by the case as opposed to purchasing them individually.

Meijer will offer free shipping for orders of $150 and more.

A recent study by Forrester Research found that consumers spend approximately $6 billion annually for online purchases of food, beverage and grocery items. The study also projected that online grocery sales will more than double ($13.7 billion) within the next four years.

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