Macy’s: Online sales influence in-store transactions

12/1/2009

New York City Macy's CEO Terry Lundgren says every dollar of online sales influences almost $6 of sales inside the retailer's stores, according to a report by Daily Finance.

According to Lundgren, many shoppers first see an item online and want to look at it in person before making a purchase.

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Noblesville - Circa March 2023: BJ's Wholesale Club store. BJ's Wholesale Club offers reduced prices to its members.; Shutterstock ID 2281007001

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