Macy's launches new menswear line

NEW YORK Macy’s has announced the launch of the new men’s fashion brand, "Threads & Heirs," which will be exclusively available at 200 Macy’s stores nationwide and on macys.com in March 2010.

“Threads & Heirs embraces a new modern attitude in menswear, focused on the grab-and-go guy,” said Jeff Gennette, Macy’s Inc. chief merchandising officer. “The debut capsule collection by internationally-renowned designers Brian Wolk and Claude Morais of Ruffian sets the stage for a unique new perspective in contemporary menswear.”

The Threads & Heirs line will consist of tops and jackets ranging from $24 for a t-shirt to $99 for a jacket.

“Designing the collection was a very organic process for us,” said Brian Wolk and Claude Morais of Ruffian. “We simply designed clothes that we wanted to wear, inspired by our neighborhood lifestyle in Williamsburg, Brooklyn.”