Macy’s adds ‘Whimsy’ with Martha Stewart collection

Macy’s and Martha Stewart Living Omnimedia are collaborating on another collection for the home, just in time for the spring decorating season.

The retailer is launching Whim, an exclusive bedding and dinnerware collection from Martha Stewart available only at Macy’s. Whim will be available on macys.com and in select Macy’s stores starting March. The collection offers comforter sets, sheets and quilts in playful prints and colors, as well as colorful dinnerware.

“It’s wonderfully fun, fresh and vibrant, easy to live with, and in addition, very affordable,” said MSLO Founder and Chief Creative Officer Martha Stewart. ”I think consumers who want something new and different will discover a lot to love in the Whim collection. Add a bit of whimsy to your rooms!”

The Whim collection also includes a 16-piece dinnerware set with four stoneware dinner plates, salad plates, bowls and mugs, available in four fun hues: blueberry pie, candy apple, pool and lemon zest. Shoppers can purchase one color for a monochromatic look, or buy two or three shades and combine them to create a lively table.

“We’re thrilled to bring this exciting new line to our savvy, stylish customers,” said Stephen Cardino, VP/Home Fashion Director for Macy's. “Designed to mix and match, the collection features a range of bold designs and speaks to the idea of relaxed, casual living. It’s perfect for our shoppers who are looking to refresh their homes this spring by changing the look of a bedroom or creating a beautiful table setting when entertaining family and friends.”

Whim bedding ranges from $50 to $200 and the 16-piece dinnerware set is priced at $59.99. The collection is viewable online at http://pimsmultimedia.com/macys-whim/.