Lowes Foods launches Fresh Rewards loyalty program

Winston-Salem, N.C. Grocer Lowes Foods said Tuesday it will launch a new loyalty program on Wednesday, replacing the existing Greenpoints program with Fresh Rewards.

According to a report in Supermarket News, Greenpoints participants will be automatically enrolled in the new program.

The new program allows shoppers to earn rewards on eligible products. Once they’ve earned $5 in rewards, they will receive a Fresh Rewards cash coupon that can be used during subsequent shopping trips.