Kroger Expands Mobile-Coupon Program

San Jose, Calif. Kroger, through a partnership with Cellfire, is making its digital grocery coupons available via mobile phone or computer.

To receive the coupons, consumers can register for a Cellfire account at www.cellfire.com from their mobile phone or computer. Once registered, users link their grocery savings card to their Cellfire account, and coupons can be viewed within the Cellfire service on the mobile phone, or from any computer.

The coupons selected are immediately loaded to the grocery savings card, and applied automatically on qualifying items and reflected on the receipt at checkout when their card is presented.

Once a coupon is used or expires, it is automatically removed from the Cellfire account.