Kohl's opens photo studio to increase efficiency

MILWAUKEE Kohl’s Department Stores has opened its new state-of-the-art photo studio in Milwaukee, just miles from the company’s Menomonee Falls, Wis. headquarters. The new studio will be used to photograph nearly all weekly circulars and e-commerce elements in house.

Kohl's said that it will still conduct on-location shoots, but by bringing more photography under one roof, efficiencies will increase, costs will decrease and more cohesive branding will result. The new photo studio more than doubles Kohl’s previous studio space and serves as the first of more than 80 green buildings Kohl’s plans to open in 2008 and beyond.

The 100,000-square-foot facility was constructed using the U.S. Green Building Council’s Leadership in Energy and Environmental Design criteria and is expected to earn a Gold rating from the organization. It will be the only LEED-certified photo studio in the country.

“Kohl’s is committed to being an environmentally responsible retailer,” said Ken Bonning evp of logistics for Kohl’s. “Our photo studio supports the mission but also showcases that design and functionality do not have to be sacrificed when creating green buildings.”