K-Swiss pops into U.S. retail

WESTLAKE VILLAGE K-Swiss today announced that its first United States retail endeavor will open Friday in the form of a branded pop-up store. The store, located in Santa Monica, Calif. will remain open through April 3 with a slight respite before it makes another appearance in New York City.

The shop will offer K-Swiss tennis, training, running, and lifestyle apparel and footwear for men and women.

According to Jennifer Weiderman, vp of marketing for K-Swiss, "This is the perfect opportunity to tout our premium sport heritage and showcase our new head to toe brand message in our own environment. Santa Monica's bustling Promenade is the perfect spot to kick-off our Pop-Up store initiative. It's a perfect combination of athleticism and fashion For a global brand like K-Swiss, this location speaks to our overall marketing position and hits our fast paced customer right where they shop."