Jockey, Kellwood in infantwear deal

KENOSHA, Wis. Jockey International and Gerber Childrenswear, a division of Kellwood, today announced a licensing partnership under which Gerber will design, produce and distribute Jockey-branded underwear, sleepwear and thermalwear for infant, toddler and children's apparel.

"This is an excellent opportunity for Jockey to work with an established expert in the children's apparel industry that can grow Jockey children's apparel business and introduce new categories," said Jockey's vp of domestic licensing, Milou Gwyn. "This initiative also enables Jockey to dedicate more resources to our core business of adult apparel."

Gerber Childrenswear will distribute these products in the United States and Canada.