J.C. Penney’s latest brand partner is a judge on ‘American Idol’
J.C. Penney is partnering with a multiple Grammy award winner.
The department store chain is launching an exclusive home collection designed by singer-songwriter Lionel Richie. Available now on the retailer’s website and debuting in select Penney stores this fall, Lionel Richie Home includes comforters, quilts, sheets, decorative pillows and bath towels, all designed to coordinate with the retailer's existing JCPenney Home brand.
The new collection follows in the wake of Penney’s other celebrity lines, which include exclusive men's clothing lines by Michael Strahan and Shaquille O'Neal, a beauty line by Rihanna and a holiday collection with Tracee Ellis Ross, star of ABC series “Blackish.”
Richie has sold more than 100 million albums worldwide, winning an Oscar, Golden Globe and four Grammy Awards over the course of his career. He is also a judge this season on the television show, "American Idol," on ABC.
"It was an easy decision to bring Lionel Richie's first-ever home collection to J.C. Penney," said Katheryn Burchett, senior VP of merchandising. “He is known for his polished, effortless style and he's translated this appeal into a beautiful line of bedding and bath products that will resonate with the J.C. Penney customer -- many of whom are Lionel Richie fans already.”
According to Penney, Richie played an integral role in the design and development of the entire brand.
"Because so much of my career has been spent on the road, home is truly a retreat for me. It's a place where I can relax and spend time with my family and friends," said Richie. "I am passionate about bringing my experiences at some of the world's finest hotels into the fabric and design of my curated home collection so that J.C. Penney customers can make their home a tranquil, luxurious escape, without spending a fortune."
The department store chain is launching an exclusive home collection designed by singer-songwriter Lionel Richie. Available now on the retailer’s website and debuting in select Penney stores this fall, Lionel Richie Home includes comforters, quilts, sheets, decorative pillows and bath towels, all designed to coordinate with the retailer's existing JCPenney Home brand.
The new collection follows in the wake of Penney’s other celebrity lines, which include exclusive men's clothing lines by Michael Strahan and Shaquille O'Neal, a beauty line by Rihanna and a holiday collection with Tracee Ellis Ross, star of ABC series “Blackish.”
Richie has sold more than 100 million albums worldwide, winning an Oscar, Golden Globe and four Grammy Awards over the course of his career. He is also a judge this season on the television show, "American Idol," on ABC.
"It was an easy decision to bring Lionel Richie's first-ever home collection to J.C. Penney," said Katheryn Burchett, senior VP of merchandising. “He is known for his polished, effortless style and he's translated this appeal into a beautiful line of bedding and bath products that will resonate with the J.C. Penney customer -- many of whom are Lionel Richie fans already.”
According to Penney, Richie played an integral role in the design and development of the entire brand.
"Because so much of my career has been spent on the road, home is truly a retreat for me. It's a place where I can relax and spend time with my family and friends," said Richie. "I am passionate about bringing my experiences at some of the world's finest hotels into the fabric and design of my curated home collection so that J.C. Penney customers can make their home a tranquil, luxurious escape, without spending a fortune."