Home furnishings giant launches in-store pickup
Williams Sonoma is stepping up its online delivery options.
The home furnishings retailer has launched a free in-store pickup service. Specifically, customers that place an order through the Williams Sonoma website will be able to pick up their merchandise at any of the chain’s 221 retail locations.
To take advantage of the service, customers select ‘Free Pick Up In Store’ when making a purchase online. Orders are available in-store shortly after completing the transaction. Here, they can also request items be gift wrapped — another free service, according to the retailer.
“Our omnichannel retail strategy allows customers to seamlessly shop with Williams Sonoma through our catalog, call centers, website, social media channels, retail stores and the customer’s own mobile devices,” said Shane Brogan, senior VP of brand strategy and store operations. “The ability to pick up an online order in our store merges both our online and offline retail strategies for an additional level of convenience and efficiency for our customers.”
The home furnishings retailer has launched a free in-store pickup service. Specifically, customers that place an order through the Williams Sonoma website will be able to pick up their merchandise at any of the chain’s 221 retail locations.
To take advantage of the service, customers select ‘Free Pick Up In Store’ when making a purchase online. Orders are available in-store shortly after completing the transaction. Here, they can also request items be gift wrapped — another free service, according to the retailer.
“Our omnichannel retail strategy allows customers to seamlessly shop with Williams Sonoma through our catalog, call centers, website, social media channels, retail stores and the customer’s own mobile devices,” said Shane Brogan, senior VP of brand strategy and store operations. “The ability to pick up an online order in our store merges both our online and offline retail strategies for an additional level of convenience and efficiency for our customers.”