H-E-B to sell DTV converter boxes

HOUSTON, Texas While several electronic retailers have already announced initiatives to help consumers make the switch from analog to digital television, H-E-B announced today that it is the first grocery retailer to sell DTV converter boxes.

H-E-B reported that in addition to selling DTV converter boxes, it will  launch a statewide awareness initiative to educate customers about the upcoming all-digital television (DTV) conversion, set for February 2009.  The in-store program will help customers learn about the analog to DTV transition as well as assist them with registration for converter box coupons, issued by The National Telecommunications and Information Administration (NTIA).  

“H-E-B’s commitment and involvement in the community has been recognized as an important part of the way we do business,” said Winell Herron, group vp of public affair and diversity for  H-E-B.  “It is very important that our customers are educated on and prepared for the national analog to digital conversion and that they understand what it is, what it means to them, what tools they will need, and the benefits.”