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Gap Believes in "Love" Concept


New York City, In a move to generate holiday excitement, Gap will showcase its accessories in a unique shop at its Fifth Avenue and 54th Street flagship store in Manhattan. The accessories-only space will be named "Love."

The 800-square-foot space, which opens Nov. 18, will feature a new interior concept as well as specially designed packaging to house the accessories. The packaging, which will also become available at select Gap stores nationwide, includes accessory-sized boxes and bags, with printed quotes from the Gap design team about their inspiration for the accessories. And the shopping bags will display the "Love" logo in the style of the original Gap blue box.

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