Gander Mountain offers pink firearms

ST. PAUL, Minn. Gander Mountain Monday announced that it is selling an exclusive line of pink firearms to attract the female consumer.

"Women are a growing segment of the outdoors customer, and we want to be able to offer them the products they want, in the colors they like," said Gary Buescher, vp for hunting and firearms. A 20 GA pink shotgun first hit the shelves last year and sales were strong enough that Gander Mountain decided to add a wider selection of pink firearms."

Buescher added that pink firearms are available for beginners, in the form of a junior shotgun, to adults, in the form of pistols.