Fresh & Easy expands wine offerings
EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market has introduced five new wine blends all under $9 and a promotional discount of 10% on six or more bottles of wine.
Fresh & Easy now offers 70 specially selected wines which are blended with the help of a Certified Master of Wine. The company has already won nearly 60 wine awards, including one award-winning wine that retails for under $3.
"Everyone should be able to enjoy quality wines at budget prices," said Simon Uwins, chief marketing officer. "With the holidays approaching, our customers can celebrate with great wines without having to compromise. Our new wine bag helps customers think green at a price that is easy on the wallet."
The company also introduced a 100% unbleached cotton wine carrier canvas bag for only $1.99, which holds up to seven bottles of wine. The bag's wine compartments collapse allowing it to double as a reusable grocery bag.