Food Lion expands pricing strategy to the Carolinas

SALISBURY, N.C. — Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C.



Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.



With today's announcement, Food Lion has more than 700 locations operating under the brand strategy, representing more than 60% of its store base. The brand strategy first launched in the Raleigh and Fayetteville, N.C., markets, as well as Chattanooga, Tenn., in May 2011, and the company announced an additional 268 rebranded stores on March 28 in Virginia, West Virginia and the outer banks of North Carolina.



"Today's launch is a pivotal turning point for our company as we have implemented our new strategy in more than 700 stores," said Cathy Green Burns, president of Food Lion. "We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores. We are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing the freshest produce. We are pleased to bring the strategy to our hometown markets, where we have served Food Lion customers for 55 years."



Food Lion will celebrate the launch of the new strategy at the 269 stores with special grand re-opening festivities, including providing the first 50 customers at each location a bag of free groceries today through Saturday, July 21. The company also plans to donate $30,000 in store brand food products to local charities, including $10,000 to Second Harvest Food Bank of Metrolina in Charlotte, N.C.; $10,000 to Second Harvest Food Bank of Northwest North Carolina in Winston-Salem, N.C.; $5,000 to MANNA FoodBank in Asheville, N.C.; and $5,000 to Harvest Hope Food Bank in Greenville, S.C.



Click here for the complete list of stores.