Family Dollar announces new vp of marketing

MATTHEWS, N.C. Family Dollar Stores has named Donald Smith to the position of vp of marketing.

Smith, the company said Friday, served as vp of sales and marketing for Perrigo Nutrition, and held similar positions with General Nutrition Centers and Nabisco Foods Groups.

Smith will report to Robert George, evp and chief merchandising officer.

“Effectively coordinating our promotional activity with in-store advertising is a critical component of our Treasure Hunt strategy and other traffic-driving initiatives,” said Robert George. “Don’s expertise in small-box retailing and the consumer product industry will help us increase customer traffic through more cost-effective marketing and promotions. Through his leadership, Don will play a critical role in providing Family Dollar customers with a more compelling place to shop.”