Dreams partners with NCAA Football toward online store

Plantation, Fla. Sports-license company Dreams said Tuesday it has partnered with NCAA Football to launch a new e-commerce site, store.NCAAFootball.com.

The association with NCAA Football signifies Dreams’ entrance into Web syndication with the college market.

“We are confident that our e-commerce technology, coupled with our online marketing and cataloging expertise, will give college football fans across the country -- and across the globe -- a nearly unlimited selection of outstanding memorabilia and apparel,” said Kevin Bates, Dreams Retail president and FansEdge founder.