DKNY Jeans, Rachel Bilson launch junior's line

NEW YORK DKNY Jeans has partnered with actress Rachel Bilson to launch of a new clothing line of clothing. The DKNY Jeans Junior's brand, "Edie Rose by DKNY Jeans," will feature dresses, jackets, jeans, knits and tees in black, white and blue, with pops of rich yellow, inspired by Rachel's favorite scarf.

 Rachel Bilson said, "I have been passionate about beginning my own collection for some time now. Working with DKNY Jeans, a brand with similar demographics in terms of who I wanted to design for and similar aesthetics, has been really magical. They completely brought all my ideas and designs to life and have been so helpful and supportive with my vision."

The line will be priced from $34 for a tee to $98 for a biker jacket and will debut in department stores this fall.

"Rachel Bilson is on everyone's best-dressed list, and her look resonates with our customer. Her style is effortless yet edgy and unexpected, which matches the DKNY Jeans Junior's aesthetic perfectly. Plus, her dedication to the process and her innate eye for design has impressed us all. We are excited about the collaboration," says Kevin Monogue, president of DKNY Jeans.