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Disney unveils new line of interactive toys


NEW YORK Disney announced today that it has launched a new line of Disney Fairies toys featuring Clickables technology. The interactive toys, Disney reported, were created as an exclusive collaboration with Techno Source.

The Disney Fairies toys, according to Disney, allow users to connect in the Disney Fairies Pixie Hollow, an online virtual world.

“The future of toys is about connecting online and offline play,” said Chris Heatherly, vp of technology and innovation for Disney Consumer Products. “Kids and tweens are quickly embracing virtual worlds and, while there are several Internet-related toys in the market today, the play ends when the computer gets shut down. With our new line of Disney Fairies toys featuring Clickables technology, we're bringing the fun of social networking, collecting, and trading into the real world so that girls can extend the fun of the enchanting online world of Pixie Hollow to school, the park, or wherever they may be.”

The Disney Fairies line will range in price from $4.99 to $29.99 for interactive charms, bracelets and jewelry boxes.

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