Dillard's debuts female activewear dept.

LITTLE ROCK, Ark. Dillard’s announced today the launch of its new female-oriented activewear department.

Dillard's new Tranquility department features yoga-inspired multipurpose activewear supporting the multi-faceted, busy lifestyle of the female Dillard’s customer, the company reported. 

According to the company, the Tranquility department is designed for the busy woman, who may not have the time to change clothes after going to exercise. The clothes are meant to be functional at the gym, but fashionable enough to be worn throughout the day, Dillard's announced.

Dillard’s president Alex Dillard stated, “The launch of Tranquility is a perfect example of how we are responding to the changing needs of our customer with fashions supportive of her active lifestyle and reflective of her contemporary attitude.” 

Tranquility features six active apparel lines is currently found in 25 Dillard’s locations. Selections from Tranquility are also available online at www.dillards.com. The company expects to expand the department to 100 stores for the upcoming spring 2008 season and into additional locations for fall 2008.