CVS beefs up rewards program

WOONSOCKET, R.I. CVS/pharmacy announced a special promotion called "Double My Bucks!" that offers double Extra Bucks rewards to customers purchasing prescriptions from May 1 through June 15 at any of CVS/pharmacy's more than 6,900 locations. By simply presenting a Double My Bucks! certificate along with their ExtraCare card, shoppers will receive $2 Extra Bucks for every two prescriptions filled.

"Last year, CVS/pharmacy customers earned nearly $95 million in Extra Bucks savings from their prescription purchases," said John Barron, director of relationship marketing at CVS/pharmacy. "Reducing healthcare costs is a priority for most Americans and CVS/pharmacy remains committed to helping our customers do just that. In fact, CVS/pharmacy is the only pharmacy that pays customers back for purchasing prescriptions. We're excited to offer 'Double My Bucks!' to help our customers save even more money on health care and thank them for choosing CVS/pharmacy as their pharmacy."