Craftsman heads to the ballpark

The Craftsman brand is playing ball with Major League Baseball Properties through a four-year deal that allows Craftsman to embellish tools with team logos -- from the Angels to the Yankees and all teams in between.

The deal allows Craftsman to feature the logos of Major League Baseball and its 30 clubs on products including hand tools, power tools, tool storage and lawn and garden tools and equipment.

Kris Malkoski, VP and general manager of the Craftsman brand for Sears Holdings, said the deal is good fit. "We know that Craftsman consumers are very passionate about our brand in much the same way MLB fans are about 'their' teams, and the agreement with MLB is another way that Craftsman is bringing innovative products to our customers and their devout counterparts who are Major League Baseball fans," he said. "All of the tools and products alike will be permanently branded with the logos of Major League Baseball, providing all of the innovation, reliability and trust in your hands that is Craftsman." Malkoski added.

Terms of the deal were not released. In a joint announcement, MLB and Craftsman suggested the tools will be sought after by collectors.

"Craftsman, Sears, and baseball have been American icons for generations," said Howard Smith, SVP licensing for Major League Baseball. "The addition of Major League Baseball products from Craftsman is a perfect fit, and we know our fans will be excited by this unique relationship and the innovative way that we are able to offer branded products of the highest caliber."

All Craftsman hand tools are backed by a lifetime warranty.

The announcement followed shortly after Sears Holdings announced a partnership with baseball legend Mike Schmidt and the Sears Blue Lawn & Garden Crew to spread "More Green Across America."