Costco selects Paxonix for marketing automation

STAMFORD, Conn. Costco has selected Paxonix's PaxPro software to automate the information management processes of its packaging graphics and marketing communication efforts.

According to Paxonix, previously, Costco relied on Excel, desktop tools and printed proofs to manage the process. The organization was in search of a flexible and easy-to-use system to automate the process and make critical information accessible to key personnel at any time during the creative process.

"Paxonix was the best solution for Costco as we look to increase efficiencies and accelerate time to market with new products," said Bev Akada, assistant vp of corporate communications for Costco. "By utilizing Paxonix, we will automate and streamline our processes, freeing up our staff to focus on even greater innovation and speed to market across everything we produce within our department."