Container Store taps Trusonic for in-store music

La Jolla, Calif. Fluid Music Canada's Trusonic, a provider of Internet-delivered music and messaging services for retail stores, announced that The Container Store will deploy Trusonic's in-store music solution to all of their locations.

Trusonic will customize a music program to harmonize the retailer's shopping environment. The supplier’s Internet-connected media player will enable The Container Store to receive daily updates and to audit their music and messaging across each of their locations through an easy-to-use Web interface.

"The combination of Trusonic's ability to customize music for our customers and our associates, as well as the ability to update music as often as we like to ensure a consistent brand sound, set them apart from other background music service providers," said Kelley McDonald, marketing director, The Container Store.