Classic Media names North America licensing head

NEW YORK Classic Media, an Entertainment Rights group company, today announced that it has appointed Karyn Schneider, formerly executive director of licensing for United Media, to the position of vp of licensing for its operations in North America, effective immediately. She will report to Nicole Blake, senior vp of marketing.

Schneider brings more than 15 years of experience in sales and brand licensing to the company where she will oversee consumer products for the combined Classic Media/Entertainment Rights portfolio of family entertainment brands including Where’s Waldo, Casper the Friendly Ghost, George of the Jungle and Gumby. 

"Karyn has a proven track record in cultivating strategic partnerships and developing first-class licensing programs," said Blake. "She will be instrumental in maximizing the brand experience of our iconic properties. We are excited to have her join the team."  

Prior to joining the company, Schneider was the executive director of licensing for United Media, where she developed and executed licensing programs for apparel, accessories, domestics, infants, toys, craft and hobby areas for properties including Peanuts, Precious Moments, Dilbert, Fancy Nancy and El Chavo among others. In addition to expanding the business into new categories and securing partnerships with new licensees, Schneider developed and launched Peanuts' new brand extensions Vintage Peanuts and Retro Peanuts.