Chico's gets new creative director

FORT MYERS, Fla. Chico's FAS announced that Rochelle Udell, an industry leader with distinguished experience in key design, creative and marketing roles, has been named SVP, creative director for the Chico's brand, effective May 11.

"Rochelle Udell has time and again proved that she is one of the truly inspired designers and brand builders working today. It's thrilling to contemplate the excitement she will bring to the creative, marketing, and advertising efforts at Chico's. We are delighted and proud to welcome this extraordinary talent to the company," said Lee Eisenberg, director of creative strategy, Chico's FAS.

Udell joins Chico's from the Arnell Group, where she served as chief talent officer. Prior to Arnell, Udell was EVP, chief creative officer for Revlon where she was responsible for the brand image, packaging, advertising and creative direction for Revlon and Almay.