CEA debuts new wireless training program

ARLINGTON, Va. The Consumer Electronics Association today introduced a new wireless certification program for wireless retail stores.

According to CEA, the new training program, available at www.CEknowhow.com, teaches consumer electronics sales associates the latest wireless technologies, as well as key product features, accessories, plans, subscriptions and any extras the consumer might need to complete their solution. CEA added that the training module uses an interactive format that is more conducive for delivery on the retail sales floor.

“With more choices than ever in wireless handsets, subscriptions and data services, shopping for a new device can be an overwhelming experience for the average consumer,” said Kara Dickerson, CEA’s director of strategic relationships. “When retail sales professionals know and understand the features that they’re selling, customer satisfaction increases and product returns are reduced. CEA’s Wireless Certification Program provides a solid foundation of knowledge that will benefit all wireless retailers and their teams.”