CBL deploys hand-sanitizing advertising panels

Chattanooga, Tenn. CBL & Associates Properties has begun rolling out hundreds of Terraboost hand-sanitizing advertising panels at select locations within its portfolio of enclosed shopping center properties. The dispensers are powered by Tazza foaming hand sanitizer, also manufactured and distributed by Terraboost.

CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States.

“This program offers the potential for generating revenue via the ad panel feature,” said Jim Ward, senior director of brand development for CBL. 

Meanwhile, Brian Morrison, executive VP of Terraboost Media, said the ad panel is “a tremendous media opportunity for a savvy advertiser to create a personal connection by literally sponsoring safety to millions of consumers in an environment where they spend billions of dollars per year.”