Cartridge World builds responsive e-commerce site

McHenry, Ill. – Specialty toner retailer/franchisor Cartridge World has created a unified shopping experience across multiple devices, establishing an automated fulfillment workflow, as well as integrating e-commerce into the franchise business model. Working with Web development company Devbridge Group, Cartridge World launched a responsive design-based e-commerce site that offers the same intuitive shopping process across all platforms.



Logic was created that automatically detects the physical location of the customer and recommends purchasing toner from a local store. Even online sales of toner are attributed to the specific franchisee.



Working in agile development, DevBridge developed components in two-week sprints and shipped them for client acceptance. These included intelligent product search, quote requests, a savings calculator, and store finder.



The new site has been enough of a success, with more than 300% increase in U.S, online sales, that Cartridge World in Germany and France are exploring using the same platform.