Bon-Ton introduces loyalty program

YORK, Pa. Bon-Ton has introduced a new loyalty program called "Your Rewards," which is being implemented mid-August.

The point-based program offers customers special benefits including advance notice of sales and events, exclusive cardholder savings, opportunities to recieve double or triple points and more, the company reported. The program provides four levels of participation to encourage incremental spending and migration from lower to higher levels of spending.

Bud Bergren, president and ceo, commented, "I am very excited to introduce our new proprietary credit card program, "Your Rewards," the card that gives our customers more rewards with fewer restrictions."