Blockbuster calls on Motorola for new deal

DALLAS Blockbuster announced that select Motoral phones will now have access to the company's OnDemand movie download service. Through the agreement select Motorola phones will feature an exclusive Blockbuster OnDemand application, providing on-the-go download access to Blockbuster's digital library of movies.

"Motorola is a recognized global communications leader and extending the Blockbuster brand and our OnDemand service into their portfolio of innovative new phones is a natural extension of our digital strategy," said Kevin Lewis, SVP digital entertainment for Blockbuster. "People are increasingly relying on their mobile phones to stay connected to the things they love the most -- including their favorite movies and TV shows. The integration of our Blockbuster OnDemand service into Motorola's mobile phones will provide access to thousands of movies from the moment someone initiates their service."