Big Lots goes with Test & Learn

Washington, D.C. Applied Predictive Technologies announced today that Big Lots, the nation’s largest broadline closeout retailer, has signed an agreement to license APT’s Test & Learn Management System. The Test & Learn system identifies the management actions that are most successful in improving performance, evaluates their impact, and helps executives tailor, target, and make better, more informed decisions about whether and how to move forward with new programs.

Big Lots chose APT after a brief pilot, which examined a wide range of the retailer’s key challenges and strategies. Big Lots has applied or plans to apply the Test & Learn system to optimize a wide range of new business initiatives, in areas including marketing, merchandising, store operations, labor scheduling, media mix, inventory depth, new product launches and pricing.

"APT fully delivered on its promises in the pilot phase,” said Joe Cooper, CFO, Big Lots. "We are looking forward to the relationship continuing to provide us with a greater ability to design, conduct, and act upon tests of new initiatives, adding keener insight and analytic capability to our organization.”