Barnes & Noble going green on magazines

WASHINGTON, D.C. Barnes & Noble stores nationwide are partnering with Green America’s Better Paper Project and Next Steps Marketing to promote magazines using recycled paper on special magazine racks in over 240 of their largest stores.

The total of ten magazines participating in this month’s promotion include Tricycle, Mother Jones, Natural Home, Make, Miller-McCune, Mothering, VegNews, Grit,Stanford Social InnovationReview and The American Prospect. This is the second year of the partnership. Since inception, 46 magazines have taken part in the promotions at Barnes & Noble.

"These unique promotions increase visibility and sales for magazines that have made the commitment to print on recycled paper. In tough economic times these magazines are testament that environmental and fiscal responsibility can go hand in hand," says Maire Walsh, director of client services at Next Steps Marketing and who runs the promotions on behalf of Green America’s Better Paper Project.

The prospect of increased sales can be an incentive for magazines to begin using recycled paper. As magazines signal to the market that they will be using more and more recycled paper, the production system will respond to that demand and build greater capacity to produce recycled paper.

The Better Paper Project and Next Steps Marketing create special promotions on high-visibility magazine racks at Barnes & Noble, Hastings Entertainment and other bricks and mortar stores, as well as online with UniversalonDemand.com and Amazon.com for magazines that use recycled paper. They are working on expanding these promotions to additional online and retailer properties in order to recognize and promote the achievements of magazines committed to environmental leadership.